Consulting and Development
Batch processing in no longer enough. By using Storm and other open-source systems for continuous processing of events, results can be computed continuously.
Events create streams of data. This data can be analyzed in real-time and used to create content.
Responsive and Interactive
When the viewer's response is included in the events that are monitored, an automatic feedback loop is created. By adding user controls, the resulting presentations can be put under the control of the viewer as well, giving the user both passive and active influence over the displays that are presented.
Many dynamic entities cannot be understood on a static page because change is of their essense. And data can best tell its story when the viewer can actually see what it says.